CEO
IntoValue LLC
Chapel Hill
Marion Everett Couch, MD PhD MBA is the CEO of IntoValue LLC.
Marion brings a unique perspective to improving healthcare with her experience as a senior executive in multiple arenas: provider, federal government payer and regulator, venture capital, and commercial insurer. Currently, Marion serves as co-founding principal in IntoValue LLC, a company committed to helping groups move towards paying for value in healthcare. Prior to this role, she was the Senior Vice President of Health Care Services and the Chief Medical Officer at Cambia Health Solutions. This company administers the Regence Blue Cross Blue Shield (BCBS) health insurance plans which span four states and serve 3.1 million members. She led medical strategy for all of Cambia and provided executive operational leadership for all the Regence BCBS plans. This included pharmacy services, medical care management programs, quality programs, value-based care plans, medical policy, utilization management, provider relations, network management, clinical aspects of payment integrity, and clinical innovation initiatives. Approximately 750 team members reported to her from across the country. She also worked closely with Cambia’s venture capital company as an advisor to the team. Prior to this role, Marion was the Senior Medical Advisor (career) in the Office of the Administrator at the Centers for Medicare & Medicaid Services (CMS) in Washington, DC, which had a $1.3 trillion annual budget and insured 145 million Americans. In this cross-cutting role within the agency, she reported directly to the Administrator to work on policy creation, improvements in quality programs, and national coverage decisions. During the pandemic, she helped lead the vast expansion of telehealth. Marion was also involved in developing value-based payment models in the Center for Medicare and Medicaid Innovation (CMMI), with special emphasis on longitudinal care for chronic conditions. Before joining CMS, she held senior leadership roles at several large medical centers. She began her career as a faculty member at Johns Hopkins Hospital and has published 100 articles and chapters. Marion has previously served as the Chair of the Board for a large academic medical group practice (8th largest in the nation). She has been a physician executive in two large medical groups where she served as the Physician Executive of Surgical Services and as the Vice President of Finance. She has also been the Chair of two surgical departments and was Surgeon-in-Chief at an academic medical center. Marion has served as President of two national professional medical societies. Marion is a trained head and neck surgeon with advanced microvascular surgery training. She received her medical degree from Rush Medical College. Her residency training was at Johns Hopkins Hospital. Her Masters in Business Administration (with a Concentration in Healthcare Management) degree is from the Duke University Fuqua Business School. She is currently an Adjunct Professor in the Duke University School of Medicine.
Disclosure(s): No financial relationships to disclose
Disrupting the Health Care Payment Complex
Monday, May 6, 2024
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